Brave New Normal
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Imogen Butcher

During the latter part of studying at the MSoA, I have developed a particular interest in wayfinding strategy and design. I always aim to have a user focus during my projects and am constantly intrigued by how people interact with spaces and environments. I am also enthusiastic about wider strategic thinking and communication.

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Tashkent City Scheme

This pictogram system is part of a project I have been working on for an urban development in the center of Tashkent, Uzbekistan. This is a live project where I was asked to investigate how the past, present and future of Uzbekistan would influence the development of a wayfinding system for the Tashkent City Scheme.