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Florence Wallis-Smith

I love trainers, in fact it’s probably fair to say I’m pretty obsessed with them; from collecting latest drops to starting a business customising them.  This past year has seen me focus my design on my passion, as I look to target a career in the shoe industry.

Want Not Waste

One significant downside of the trainer industry that is often overlooked, is its impact on the environment, in particular the vast quantities ending up in landfill, so I created my campaign ‘Want not Waste’ with the aim of encouraging consumers to responsibly consider the afterlife of their shoes.